Sprite and IRCTC Launch India's First Branded Train on Lucknow-New Delhi Route
Sprite and the Indian Railway Catering and Tourism Corporation (IRCTC) launched India's first branded train, the Sprite Tejas Express, operating on the Lucknow-New Delhi route for six months starting August 2026. The train features Sprite branding on five coaches and offers passengers Sprite as part of their food bundle, along with samples and merchandise. This partnership aims to enhance travel experiences and connect Sprite with diverse travelers across business, leisure, and family segments.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 37/100.
Outlets measured: thehindu, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 21 Aug, 09:36 am. Other outlets followed.