Sales of non-alcoholic sleep beverages, combining minerals, vitamins, and herbs, are surging in the U.S. as consumers seek to improve sleep quality. Brands like Som Sleep and Dream Water are experiencing significant growth, fueled by social media trends such as "sleepmaxxing" and the "sleepy girl mocktail." Approximately 22% of U.S. adults report consuming sleep-aid beverages, with sales of sleep supplements reaching $1 billion in 2025, indicating a growing market for these products.