GTM 2026 Hosts Over 60,000 B2B Meetings, Highlights Sustainable Tourism in Kerala
The second edition of the Global Travel Market (GTM) 2026 in Kerala facilitated over 60,000 B2B meetings, attracting around 2,000 domestic and 100 international buyers across 228 stalls. Organized by multiple local and tourism bodies, the event aimed to boost Kerala's tourism sector. Officials emphasized sustainable tourism and community participation as key future strategies. Andhra Pradesh received the Best Tourism Promotion State award, and the next GTM edition will be hosted there.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 44/100 — moderate-to-low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- hindustantimes— balanced framing, positive sentiment
- news18— balanced framing, positive sentiment
- theprint— balanced framing, positive sentiment
AI Analysis
The articles primarily present official perspectives from Kerala Tourism authorities and government representatives, focusing on event achievements and future strategies without partisan framing. They include government officials' statements promoting sustainability and community involvement, while also acknowledging Andhra Pradesh's recognition, reflecting a balanced regional outlook without political controversy.
The overall tone across the articles is positive, highlighting successful event outcomes and forward-looking tourism strategies. Coverage emphasizes momentum in Kerala's tourism sector and the importance of sustainability, with no critical or negative sentiment evident. The recognition of Andhra Pradesh adds a cooperative regional dimension, contributing to an optimistic and constructive narrative.