Fitness company Fittr is expanding into preventive healthcare by establishing diagnostic labs in five metro cities and partnering with existing players in smaller cities. The company aims to create a holistic ecosystem combining diagnostics, doctor consultations, coaching, and wearable monitoring to address non-communicable diseases, which cause 63% of deaths in India. Fittr plans to invest up to Rs 15 crore in this expansion, targeting a network covering 5,000 pin codes.