Engineer Leaves Rs 90 Lakh Job to Build Rs 1.44 Crore Microgreens Business
Mohit Nijhawan, a Chandigarh-based computer science graduate, left his Rs 90 lakh per annum corporate job in 2020 to start microgreens farming after family health concerns. Beginning with a Rs 30,000 investment and a small indoor space, he founded Embryonic Greens and launched the Greenu brand in 2022. The business now cultivates over 75 microgreen varieties, generating approximately Rs 1.44 crore in annual revenue and Rs 60 lakh in profit. Nijhawan also trains others in organic microgreens cultivation across India.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 33/100.
Outlets measured: economictimes, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 6 Sept, 03:16 am. Other outlets followed.