IIT Delhi Graduates Build Rs 565 Crore Startup Digitizing India's Cattle Market
Neetu Yadav and Kirti Jangra, IIT Delhi civil engineering graduates, founded Animall in 2019 to digitize India's traditional cattle market. Their platform connects over a million dairy farmers, offering an online marketplace for buying and selling cattle, along with related services like animal healthcare. Valued at Rs 565 crore, Animall addresses challenges such as lack of price transparency and reliance on middlemen, transforming a largely informal sector that had seen little technological innovation.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 38/100.
Outlets measured: economictimes, indiatoday. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatoday broke this story on 24 Jul, 06:32 am. Other outlets followed.