Groww Advances AI Integration and Expands Wealth Management and Lending Services

Groww is advancing its growth by integrating artificial intelligence and expanding its wealth management and lending services. The company introduced GR-1, an AI-powered investing assistant that offers personalized insights while keeping users in control. Concurrently, Groww is diversifying revenue by increasing lending activities and enhancing wealth management offerings like Groww Prime and services for high-net-worth individuals. It also aims to simplify onboarding and expand relationship management to meet growing demand.