Indian-Origin CEO Rejects Silicon Valley's '996' Work Culture, Emphasizes Quality
Hardik Jagda, Indian-origin CEO of Proximity Works in San Francisco, rejects Silicon Valley's demanding '996' work culture, which requires 72-hour workweeks. Instead, he emphasizes productivity based on work quality over hours, starting his day as early as 3 am and working six days a week while allowing flexible schedules for employees. His approach draws inspiration from Olympic athletes balancing intense work with rest. The debate over long working hours continues amid concerns about burnout and the impact of AI-driven competition in tech industries.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (67/100). Lens Score 37/100.
Outlets measured: moneycontrol, news18, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 17 Oct, 04:26 pm. Other outlets followed.