Encube Ethicals Director Mehul Shah Buys Luxury Apartment in Mumbai's Juhu for Rs 106.5 Crore
Mehul Madhusudan Shah, founder and director of pharmaceutical company Encube Ethicals, and Niti Mehul Shah purchased a luxury sea-facing apartment in Mumbai's Juhu for approximately Rs 106.5 crore. The 9,862.88 sq ft flat, located on the 10th floor of Avalon Tower A at Lodha Avalon, includes five car parking spaces. The transaction was registered on July 31, 2026, with the seller listed as V Hotels Limited. This purchase coincides with Encube Ethicals' recent filing of a Draft Red Herring Prospectus with SEBI for a Rs 3,000 crore IPO.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (50/100). Lens Score 35/100.
Outlets measured: hindustantimes, freepressjournal. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–50/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
freepressjournal broke this story on 6 Aug, 01:24 pm. Other outlets followed.