The iPhone 16 has become India's highest-selling smartphone, with approximately 6.5 million units sold in the first 11 months of 2025, according to Counterpoint Research. This marks a significant shift in a market historically dominated by budget Android devices, with the iPhone 15 also ranking in the top five. Factors contributing to this trend include evolving consumer behavior, increased affordability through financing options like no-cost EMIs, and Apple's expanded local manufacturing and retail presence in India.