India's Growing Perfume Market Sees Rise in Affordable Domestic Brands
India's perfume market is expanding rapidly, with retail sales reaching Rs 6,640 crore in 2025 and online fragrance sales growing by 30-35% annually. Domestic brands like Bella Vita, Renee, and Studiowest are making perfumes more accessible, encouraging everyday use beyond traditional deodorants. Affordable options under Rs 1,500 from brands such as Bella Vita, Skinn by Titan, and Wild Stone are gaining popularity, especially during sales events like Amazon's Great Indian Festival, offering consumers a range of choices without high costs.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (70/100). Lens Score 28/100.
Outlets measured: news18, theprint. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (65–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
theprint broke this story on 4 Oct, 04:14 am. Other outlets followed.
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