The rapid growth of India's quick-commerce sector, centered on a '10-minute delivery' promise, is increasingly viewed as a fundamental issue beyond just labor law concerns. While improved wages and safety are necessary, critics argue the core problem lies in a market structure built on extreme speed. Current competition law, focused on consumer welfare through faster delivery and lower prices, may overlook how this speed is achieved through potentially unsustainable labor practices, questioning the long-term viability of such a business model.