Wishlink Raises $17.5 Million Series B Funding to Expand Creator Commerce Platform

Wishlink, a creator commerce platform founded in 2022, has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia and India, with participation from Fundamentum and Elevation Capital. The Gurugram-based startup plans to use the funds to expand its network of over 40,000 active creators and 500 brands, enhance technology for creators and brands, and improve shopping experiences. Wishlink aims to capitalize on the growing influencer-driven consumer behavior and expects to break even soon, competing with startups like Lehlah and Hypd.