ICICI Prudential Life Insurance Company Ltd's stock price rose by 0.67% to Rs 678.85 on the NSE, marking its fifth consecutive day of gains. The company's stock has seen an 11.06% increase in the past month. Compared to the Nifty's 9.57% rise over the last year, ICICI Prudential Life Insurance has gained 0.78%. The broader market indices, Nifty and Sensex, also experienced upward movement.