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Digital and Mobile-First Investing Gain Popularity in India with Growing Demat Accounts

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Digital and Mobile-First Investing Gain Popularity in India with Growing Demat Accounts

Analysed 23 Jun 2026·2 sources analysed·India·Business
Digital and Mobile-First Investing Gain Popularity in India with Growing Demat AccountsPreviousNext

India is experiencing significant growth in digital investing, with Demat accounts expected to exceed 235 lakh by 2025. The rise of mobile-first investing, driven by increased smartphone use, is making investment processes more accessible and convenient. Digital platforms and stock market apps offer paperless account management, real-time market updates, and educational resources, simplifying investing for both new and experienced users. This shift reflects a broader trend toward integrating investment services into user-friendly mobile applications.

TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 31/100 — low public interest.

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • thetribune— balanced framing, positive sentiment
  • thetribune— balanced framing, positive sentiment
Political Bias
0%100%0%
Sentiment
75%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 23 Jun 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 0%● Center 100%● Right 0%

The articles focus on technological advancements in investing without engaging in political discourse. They present a neutral view emphasizing industry trends and user benefits, reflecting perspectives from financial technology and consumer convenience angles rather than political viewpoints.

Sentiment — Positive (75/100)

The overall tone is positive, highlighting the benefits of digital innovation and mobile accessibility in investing. The coverage emphasizes convenience, increased access, and educational support, portraying the developments as favorable for investors without addressing potential challenges or criticisms.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

Reviewed byMrunal Wange· Business & Economy Editor· Edited byOjas Kale
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SourceTheir headlineBiasSentiment
thetribuneMobile-First Investing Continues to Grow as Stock Market Apps Become More Accessible - The TribuneCenterPositive
thetribuneUnderstanding Digital Innovation in Investing: How Agnik by mastertrust Redefines Modern Investing - The TribuneCenterPositive

Coverage timeline

thetribune broke this story on 23 Jun, 11:20 am. Other outlets followed.

  1. 1
    thetribune23 Jun, 11:20 am
    Understanding Digital Innovation in Investing: How Agnik by mastertrust Redefines Modern Investing - The Tribune
  2. 2
    thetribune23 Jun, 01:51 pm
    Mobile-First Investing Continues to Grow as Stock Market Apps Become More Accessible - The Tribune

Lens Score breakdown

31/100
Public interest0/100
Coverage gap100%

Well-covered story — coverage matches public importance.

Who's involved

Institutions and figures named across source coverage.

Corporate
VMPLmastertrust

Story context

Category
Business
Location
India
Sources analysed
2
Last analysed
23 Jun 2026
Key entities
IndiaMobile appAsian News InternationalThe Tribune (Chandigarh)Broadcast syndicationInvestment fundFinancial marketFinancial servicesLakhMumbaiMaharashtraUsability