Microsoft to Raise Xbox Console Prices Worldwide from August Due to Rising Chip Costs
Microsoft announced a global price increase for Xbox gaming consoles effective August 1, 2026, raising costs by $100 for 512GB models and $150 for 1TB models, while discontinuing the 2TB version. The company attributes the hike to soaring storage and memory chip prices driven by AI data center demand, which have more than doubled and are expected to double again by 2027. This marks Xbox's third price increase amid a broader consumer electronics component shortage affecting competitors like Sony and Apple.