Attero's Selsmart Partners with Helium to Launch Online Appliance Exchange Service
Attero's consumer platform Selsmart has partnered with Helium, a direct-to-consumer air-conditioning brand, to offer an integrated appliance exchange service on Helium's online store. Customers purchasing a new Helium AC can exchange old air conditioners, refrigerators, washing machines, or coolers by checking the exchange value via Selsmart's calculator. Upon confirmation, Selsmart arranges doorstep pickup and instant digital payment. Collected appliances are sent to Attero's authorized recycling facility in Roorkee for responsible processing, supporting material recovery and sustainability.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 37/100.
Outlets measured: indiatvnews, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (68–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 3 Nov, 07:17 am. Other outlets followed.