BlissClub Raises Rs 160 Crore to Expand Retail and Product Offerings
BlissClub, a direct-to-consumer activewear brand founded in 2020, has raised Rs 160 crore in a funding round led by Singularity AMC, with participation from founder Minu Margeret, Meesho cofounder Vidit Aatrey, and existing investors Elevation Capital and Eight Roads Ventures. The company, which has expanded its retail presence to over 40 stores and entered menswear this year, plans to use the funds to grow its offline retail network, support category expansion, enhance product development, and hire for future growth.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 41/100.
Outlets measured: economictimes, businessstandard. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
businessstandard broke this story on 7 Aug, 12:40 am. Other outlets followed.
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