India's Direct Selling Industry Approaches Rs 25,000 Crore Amid Growth Challenges
India's direct selling industry reached Rs 23,522 crore in FY25, growing at a 7% CAGR over five years, with over 91 lakh active sellers, 47% of whom are women. The sector, ranked 11th globally, is driven mainly by wellness, personal care, and cosmetics, accounting for over 86% of sales. Challenges include low per-capita spending and seller retention. The Consumer Protection (Direct Selling) Rules, 2021, aim to formalize the industry and support sustainable growth through better training and governance.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (64/100). Lens Score 33/100.
Outlets measured: thefinancialexpress, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (58–70/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 12 Oct, 09:59 am. Other outlets followed.