Blue God Entertainment Acquires Legends League Cricket in Rs 49 Crore Deal

Blue God Entertainment has acquired Legends League Cricket (LLC) for Rs 49 crore, making it the first cricket league represented by a listed Indian entity. The deal grants Blue God long-term commercial rights over media, sponsorship, franchise development, and global content distribution. Stakeholders highlight this as a new model for monetizing sports intellectual property, integrating sports with capital markets, and enabling public market participation to support global expansion and scalable growth of the league.