Levi's Launches Chapter Two of 'Behind Every Original' Campaign Featuring Alia Bhatt
Levi's has launched Chapter Two of its global 'Behind Every Original' campaign in India, featuring brand ambassador Alia Bhatt. The campaign highlights the diverse influences and moments that shape individual identity and personal style. Through a new brand film, it showcases Levi's versatility and encourages expressing originality in many ways, emphasizing that personal style evolves with experiences and surroundings. The campaign reflects Levi's 150-year legacy as a canvas for self-expression across music, fashion, and art.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (77/100). Lens Score 33/100.
Outlets measured: businessstandard, thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 9 Sept, 11:25 am. Other outlets followed.