Co-founder Challenges CULT Trademark Ownership Ahead of Cult.fit IPO
Deepak Poduval, co-founder of the CULT fitness brand, has filed legal petitions challenging the trademark registration held by Cultfit Healthcare Pvt Ltd, a Cult.fit subsidiary. He alleges that the 2017 documents transferring trademark rights contain forged signatures. The Madras High Court issued a notice on the trademark cancellation petition and adjourned the hearing to December 2, 2026. Separately, the Commercial Court in Bengaluru will hear the case on November 16. Cult.fit denies the forgery allegations amid its planned IPO.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (49/100). Lens Score 56/100.
Outlets measured: economictimes, inc42media. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (48–50/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
inc42media broke this story on 11 Nov, 10:43 am. Other outlets followed.
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