Online delivery platforms like Swiggy Instamart, Zepto, and Blinkit offered special 12-grape packets for New Year's Eve, with Instamart seeing 235,000 searches for grapes. This reflects the global adoption of the Spanish tradition 'las doce uvas de la suerte,' where 12 grapes are eaten in 12 seconds to represent good luck for each month of the coming year. Social media trends show varied interpretations, from good luck and improved love lives to humorous contrasts of couples kissing versus friends under tables.