The FMCG industry anticipates a strong recovery in the December quarter, expecting volume-based growth, mid-single digit revenue increases, and improved operating margins. This optimism is attributed to GST reforms, robust festive demand, and softening raw material prices. Companies like Dabur, Marico, and GCPL report signs of recovery, with rural demand continuing to outperform urban markets. Organized trade and e-commerce are also showing significant growth momentum.