Generative AI Adoption Expected to Expand Opportunities for Indian IT Services Sector

The Indian IT services sector is expected to strengthen amid generative AI (Gen AI) disruptions, with the technology expanding the industry's addressable market despite near-term volatility. A Nuvama report highlights that enterprise adoption of Gen AI is evolving, with large enterprises relying on IT providers for AI implementation. The transition involves cautious upgrades to existing systems and new AI-first projects, while companies currently experiment with pilot projects and proofs of concept.