Fintech platforms are increasingly attracting younger investors, particularly Gen Z, to mutual funds, with a significant rise in new Systematic Investment Plans (SIPs). This demographic favors equity-oriented products and a do-it-yourself approach, driving a structural shift in investment behavior. While traditional distributors still manage larger assets, fintech platforms are capturing incremental flows and a growing share of new SIP registrations, indicating a rapid and substantial entry of Gen Z into the mutual fund market.