IIT Kanpur Graduate Leaves Successful Shoe Brand to Work as Engineer Amid Manufacturing Challenges

An IIT Kanpur graduate built a direct-to-consumer shoe brand generating around Rs 2 crore in monthly sales but chose to leave entrepreneurship due to dissatisfaction with manufacturing operations in Surat. He subsequently joined a Gurgaon-based startup as a lead engineer. The founder of Bellish Group, Pranshi Chaturvedi, shared this account highlighting the challenges faced despite early business success.