BI WORLDWIDE India Launches Campaign to Improve Channel Partner Engagement
BI WORLDWIDE India has launched the ChannelSalesExcellence campaign to address disengagement among channel partners in India's trade marketing sector. Research by BI WORLDWIDE and Kantar shows that 75% of channel partners feel disconnected from the brands they represent. The campaign aims to help brands design KPI-focused loyalty programs using behavioural science and BI WORLDWIDE's Design Code methodology, enhancing partner engagement and driving business growth across strategy, execution, and optimisation stages.