ITC Plans to Double Aashirvaad Consumer Spending to Rs 20,000 Crore in Five Years
ITC aims to double consumer spending on its flagship food brand Aashirvaad to Rs 20,000 crore within five years by expanding beyond its core wheat flour business into staples, spices, ready-to-cook foods, and frozen snacks. The brand, launched in 2002, currently has over 200 products and consumer spends exceeding Rs 10,000 crore. ITC operates 66 manufacturing facilities nationwide to ensure product freshness and meet diverse consumer needs as it pursues growth in adjacent food categories.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 38/100.
Outlets measured: economictimes, businessstandard. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
businessstandard broke this story on 13 Sept, 05:56 am. Other outlets followed.