Zerodha Shifts Focus to Assets Under Management Amid Market Slowdown
Zerodha founder and CEO Nithin Kamath announced that as the company marks 16 years, it is shifting focus from active client market share to assets under management (AUM) amid a slowdown in new account additions and trading activity. While the number of active customers on the NSE has declined to 15.2%, Zerodha's retail AUM continues to grow, reaching around Rs 9.05 lakh crore, making it the largest among stock brokers in India. Kamath emphasized that AUM is a more stable and meaningful metric than active client share.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (50/100). Lens Score 40/100.
Outlets measured: timesnow, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (48–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 27 Aug, 11:00 am. Other outlets followed.