Coupang founder Kim Bom has issued a rare apology for a data breach that compromised customer information, acknowledging the company's response fell short and accepting full responsibility. He explained his delay in public apology was to avoid misinformation during an investigation but admitted it was a mistake. Coupang is undergoing a cybersecurity overhaul and is cooperating with authorities following the incident, which has sparked public backlash and scrutiny in South Korea.