The Isprava Group is redefining luxury travel in India by focusing on private villas and exclusive stays, catering to affluent travelers seeking space, privacy, and personalized service. Their model involves developing high-end second homes in popular destinations and managing them as luxury rentals when owners are absent. These properties, ranging from Rs 7 crore to Rs 50 crore, offer a 'home-like' experience with amenities like private pools and chefs, reflecting a shift from traditional hotel stays.