Zivame Launches 'EXTRAAA' Campaign for Grand Lingerie Festival 2026
Zivame is promoting its Grand Lingerie Festival (GLF) 2026 with a campaign themed 'For India That Loves EXTRAAA,' emphasizing more choice, styles, and value. The brand extended this concept beyond advertising by temporarily adding extra 'A's to its name and branding across platforms. The campaign includes subtle public teasers, such as tote bags labeled 'EXTRAAA,' designed to spark curiosity and connect culturally with India's love for abundance and celebration.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 32/100.
Outlets measured: thetribune, news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 26 Aug, 08:49 am. Other outlets followed.