Record high gold prices in India are reshaping consumer preferences, with many opting for gold coins and bars over traditional jewellery. This shift is driven by high making charges on jewellery and the auspicious nature of gold purchases during festivals. Global factors like safe-haven demand, a weaker dollar, and anticipated U.S. interest rate cuts have propelled gold prices to record highs, with Indian domestic prices also seeing a significant annual gain. Analysts predict this trend of preferring investment gold over ornaments may continue.