Levi's Launches 'Behind Every Original' Campaign in India Featuring Alia Bhatt

Levi's has launched its 2026 global campaign, 'Behind Every Original,' in India featuring Global Brand Ambassador Alia Bhatt. The campaign celebrates originality, curiosity, and courage, highlighting Bhatt's journey of self-belief and individuality as reflective of a generation valuing authenticity. Levi's continues to promote relaxed fits, introducing styles like the Cinch Waist Jean with adjustable waist details and the Loose Boot, a modern take on the classic bootcut silhouette.