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Delhi Liquor Sales Increase 13% During Festive Fortnight Ending Diwali

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Delhi Liquor Sales Increase 13% During Festive Fortnight Ending Diwali

Analysed 10 Nov 2026·2 sources analysed·Delhi, India·Business
Delhi Liquor Sales Increase 13% During Festive Fortnight Ending DiwaliPreviousNext

Liquor sales in Delhi rose 13% year-on-year during the festive fortnight ending Diwali, with 3.31 crore bottles sold and revenue reaching approximately Rs 589 crore, according to provisional data. Sales on the day before Diwali totaled Rs 79.25 crore despite the festival day being dry with all liquor stores closed. Overall liquor revenue in 2026 increased by nearly 25% compared to 2025. The retail trade is managed by four government corporations operating over 700 outlets across the city.

Sentiment
51%
TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 44/100.

Outlets measured: indiatoday, news18. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 10 Nov 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Neutral (51/100)

Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

news18 broke this story on 10 Nov, 05:00 pm. Other outlets followed.

10 Nov, 05:00 pm2 sources · 83 min10 Nov, 06:23 pm
  1. 1
AI analysis by the TBN Bias Engine · beat methodology byMrunal Wange· Business & Economy Editor· editorial standards byOjas Kale
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news1810 Nov, 05:00 pm
Festive liquor sales rise 13 pc in Delhi, over 3 cr bottles go off shelves
  • 2
    indiatoday10 Nov, 06:23 pm
    Delhi liquor sales rise 13 during Diwali fortnight, generate Rs 589 crore
  • Who's involved

    Institutions and figures named across source coverage.

    Government
    Delhi Cooperative Consumer Wholesale StoresDelhi State Civil Supplies CorporationDelhi Excise DepartmentDelhi State Industrial and Infrastructure Development CorporationDelhi Tourism and Transportation Development Corporation

    Story context

    Category
    Business
    Location
    Delhi, India
    Sources analysed
    2
    Last analysed
    10 Nov 2026
    Key entities
    LiquorDiwaliCroreIndian rupeeDelhiLakhIndian-made foreign liquorGovernment of DelhiCorporationBeerRetailNew Delhi