
A Bengaluru-based CTO of a Fortune 500 company reportedly earns around Rs 8-9 crore annually but maintains a modest lifestyle, driving a 12-year-old Fiat Linea and owning no luxury brands. According to entrepreneur Abhinav Khare, the executive spends generously on five full-time domestic staff and invests most of his income. This example highlights a spending pattern where high earners prioritize investments and comfort over status symbols, contrasting with typical middle-class brand-focused consumption.
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