Gen Z, a digitally-native cohort of 377 million, is redefining commerce with their preference for unique, frictionless experiences and instant gratification. Unlike previous generations, they exhibit little patience for checkout processes and are rapidly abandoning cash-on-delivery for digital payment methods like UPI. Businesses aiming to innovate must understand this generation's demand for speed and trust, as they prioritize seamless transactions and are quick to voice dissatisfaction with any friction in the shopping journey.