Axis Max Life Insurance has enhanced customer experience by implementing an AI-powered email bot, reducing customer query resolution time by 30%. The system automates up to 80% of email queries with 95% efficiency, providing faster and more accurate responses. This digital-first strategy aims to streamline operations, upskill employees for higher-value roles, and redefine the policyholder experience through advanced AI integration while maintaining a human-in-the-loop approach for complex cases.