Chinese Entrepreneur Earns Rs 14 Lakh Monthly Offering Paid Itch-Scratching Service
A 32-year-old entrepreneur in Shenzhen, China, Zhang Xiaoqiao, has created a business offering paid itch-scratching sessions to help customers relax and improve sleep. Operating two outlets under the brand Suma, the service charges about 300 yuan (around Rs 4,200) per hour, generating nearly Rs 14 lakh monthly. Customers can request specific body areas to be scratched using specially designed tools. Zhang developed the methods himself and plans to expand to 100 stores, with most clients being men seeking stress relief.
First-hand measurement across 5 sources
We measured how 5 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (64/100). Lens Score 30/100.
Outlets measured: hindustantimes, freepressjournal, thetribune, news18, wion. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (62–70/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
wion broke this story on 3 Sept, 05:48 am. Other outlets followed.