Sebi Uses AI to Monitor Finfluencers Amid Investor Trust Concerns
Sebi is enhancing its use of artificial intelligence to monitor misleading financial advice on social media, responding to a survey showing 62% of investors trust finfluencers. It has launched Project Sudarsan, an AI-powered platform that scans various digital content forms, including regional languages, to detect unauthorized and potentially fraudulent investment advice. Alongside Sebi R(AI)DAR, which reviews advertisements, these tools aim to strengthen investor protection by addressing unregistered influencers lacking accountability and verified performance records.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (74/100). Lens Score 54/100.
Outlets measured: economictimes, indiatoday. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (72–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatoday broke this story on 10 Aug, 03:10 am. Other outlets followed.