Brown-Forman Plans to Launch Premium Spirits Brands in India Amid Market Growth

U.S. liquor maker Brown-Forman plans to introduce premium spirits brands such as El Jimador and Herradura tequila and Benriach whisky in India over the next two to three years. Citing rising incomes and consumer willingness to spend, the company aims to make India one of its top international markets. India is projected to become the largest spirits market by volume by 2032. Brown-Forman currently sells about 10 brands in India and intends to expand its portfolio despite regulatory challenges in the country.