Quick-commerce platform Blinkit has released year-end data highlighting the ordering habits of students at top Indian management institutes. Billboards revealed XLRI Jamshedpur ordered twice as many mixers as IIM Calcutta, prompting a humorous question about study habits. Separately, IIM Ahmedabad students reportedly ordered over 60,000 printouts in 2025, averaging more than 165 daily. These campaigns have gone viral on social media, sparking amusement and discussion about student life.