BKT Enters Indian Consumer Tyre Market, Targets Rs 23,000 Crore Revenue by FY30

Balkrishna Industries (BKT) is entering India's consumer tyre market with the launch of two-wheeler tyres, Zenova and Thyros, designed for urban commuting and mixed terrains. The company plans to enter the medium and heavy commercial vehicle radial segment by Q1 FY27. Under its Vision 2030, BKT aims to achieve Rs 23,000 crore revenue by FY30, investing Rs 3,500 crore in new products, capacity expansion, and brand-building, including a campaign featuring actor Ranveer Singh. This marks a strategic shift from its traditional off-highway tyre focus to on-highway segments.