ITC Raises Gold Flake Cigarette Prices for Second Time in 2026 to Rs 135
ITC has increased the price of its Gold Flake cigarettes by Rs 10, raising the pack price to Rs 135. This marks the second price hike for the brand in 2026, following earlier increases in February and June. The price adjustments aim to offset higher taxes and cost pressures while balancing the risk of consumers shifting to cheaper illicit alternatives. Gold Flake contributes significantly to ITC's cigarette volumes and profits, making these revisions important for the company's financial performance.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (50/100). Lens Score 36/100.
Outlets measured: economictimes, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–50/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 12 Nov, 02:22 am. Other outlets followed.