ITC Raises Gold Flake Premium Cigarette Price to Rs 135 in Second 2026 Hike
ITC has increased the price of its Gold Flake Premium cigarettes by Rs 10 to Rs 135 per 10-cigarette pack, marking the second hike in 2026. The cumulative increase since before June totals Rs 20, or about 17.4%. This price revision aims to offset higher taxes and rising costs amid pressure on legal cigarette sales. Experts note the hike may help maintain ITC's profitability, though it could affect consumer demand and volumes in the regulated market.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (53/100). Lens Score 36/100.
Outlets measured: mint, economictimes, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–62/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 12 Nov, 02:22 am. Other outlets followed.