The Pant Project Named D2C Brand of the Year 2026 by Myntra
The Pant Project, a men's bottom-wear brand founded in 2020 by brothers Dhruv and Udit Toshniwal, was named "D2C Brand of the Year 2026" by Myntra at its Tech Threads event. The brand specializes in custom-made and ready-to-wear pants designed for Indian body types, addressing a market gap in men's bottom-wear innovation. This recognition highlights The Pant Project's growth, product innovation, and contribution to Myntra's ecosystem of over 4,000 homegrown direct-to-consumer brands.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (85/100). Lens Score 33/100.
Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (85–85/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 18 Sept, 09:19 am. Other outlets followed.