Honasa Consumer promoter Varun Alagh increased his stake in the Mamaearth parent company by acquiring 18.52 lakh shares from Fireside Ventures for Rs 50 crore. Alagh purchased the shares at Rs 270 each, slightly above the previous closing price, raising his total holding. Fireside Ventures' stake decreased post-transaction. Honasa Consumer shares are currently trading below their IPO price, experiencing volatility despite a recent gain.