Survey Highlights Consumer Concerns Over OTT Subscription Practices and Additional Charges
A recent survey in India reveals that 80% of OTT users experience 'dark patterns'—design tactics that encourage extra spending or subscription continuation. Common issues include repeated upgrade prompts, hidden additional charges for certain content, and complicated cancellation processes. These findings align with global concerns, such as Australia's lawsuit against Amazon Prime Video for introducing ads and extra fees to remove them. Consumer groups urge stricter enforcement of guidelines to protect users from deceptive practices.