India's media and entertainment industry is projected to grow, with the screen economy contributing significantly. Key trends for 2026 include increased AI use in production, careful budget management, and multi-format content creation. Traditional TV is expected to decline as connected TV households rise. A major industry concern is the need to moderate high content costs, particularly talent fees, to ensure financial viability. Streaming investments are anticipated to increase, supported by disciplined capital allocation and the rise of advertising-led subscription tiers.